If you’re running a marketing agency, you know how crucial it is to have the right tools in your arsenal. ActiveCampaign alternatives are becoming a hot topic among agencies looking for more flexibility, better pricing, or a tool that aligns perfectly with their workflow. While ActiveCampaign is a powerful platform for automation, email marketing, and CRM, it’s not always the perfect fit for every agency.
Maybe the pricing doesn’t scale well with your growing client base. Maybe you need a more intuitive interface or better customer support. Or perhaps you’re just looking for a fresh solution that simplifies your processes without the steep learning curve.
Whatever your reason, you’re not alone. Many marketing agencies are on the hunt for tools that offer the right mix of features, affordability, and ease of use. That’s why we’ve put together this list of the 10 best ActiveCampaign alternatives for 2025—so you can find the perfect solution to streamline your agency’s operations and scale with confidence. Let’s dive in!
The Best ActiveCampaign Alternatives for All-in-One Marketing
Finding the perfect marketing platform is crucial for agency success. This list explores top ActiveCampaign alternatives, offering diverse features and pricing to fit your needs.
1. Centripe – The All-in-One Marketing Platform for Agencies
Let’s be real, marketing agencies suffer a lot. Managing multiple clients, running email marketing campaigns, tracking results, and keeping everything in sync can feel like a never-ending cycle. That’s exactly why Centripe exists, to make life easier for agencies like yours.
If you’ve been searching for an alternative to ActiveCampaign, you’re not alone. Many agencies find ActiveCampaign’s pricing and complexity a bit overwhelming. That’s where Centripe steps in as one of the best alternatives to ActiveCampaign, offering a seamless experience with all the advanced features you need—without the steep learning curve.
Key Features
- Advanced Email Marketing Automation – Run high-performing email campaigns with automation tools that personalize and optimize engagement based on client interactions.
- Comprehensive CRM Integration – Keep all client interactions, deals, and contact data in one place, ensuring seamless management and communication.
- Multi-Client Management – Manage multiple client projects effortlessly with an in-built dashboard designed for agencies.
- Seamless Workflow Automation – Automate client onboarding, follow-ups, and marketing tasks to save time and improve efficiency.
- Built-in Integrations – Easily connect Centripe with other marketing and CRM tools for a smooth workflow across multiple platforms.
Pros & Cons Compared to ActiveCampaign
Pros:
- In-built interface, making it easy to use for marketing agencies.
- Comprehensive automation features for streamlined campaign management.
- Built-in CRM to manage client interactions efficiently.
- Real-time analytics for data-driven decision-making.
Cons:
- Pricing may be higher than basic email marketing tools.
- Requires time to fully utilize advanced features
Best For:
Centripe is ideal for marketing agencies handling multiple clients who need an all-in-one platform for automation, CRM, and email marketing. It’s best suited for agencies looking to streamline their operations, automate workflows, and gain detailed insights into campaign performance while managing unlimited clients with ease. If you need a scalable solution that simplifies complex marketing tasks without compromising functionality, Centripe is the right choice for you.
2. HubSpot Marketing Hub – A Scalable Powerhouse for Growing Agencies
If you’re looking for one of the best ActiveCampaign alternatives that does way more than just email marketing, HubSpot Marketing Hub is a name that keeps popping up. And for good reason.
HubSpot isn’t just another marketing automation platform—it’s an entire ecosystem built to help agencies manage customer relationships, optimize customer journeys, and scale their marketing efforts without breaking a sweat. Whether it’s email marketing automation, lead generation, or sales automation, HubSpot delivers an all-in-one experience.
Key Features
Comprehensive automation tools – From pre-built automation templates to advanced customization, HubSpot lets you automate email campaigns, SMS messages, and promotional campaigns effortlessly.
Drag-and-drop email editor – Designing personalized email marketing campaigns is as easy as moving blocks around. No coding needed.
Landing page builder – Create unlimited landing pages to capture leads and convert visitors into clients. Advanced segmentation features – Run targeted campaigns with laser-focused precision using detailed customer data insights.
Multi-user access & contact management – Perfect for agencies handling multiple clients, with unlimited users for seamless collaboration.
Comprehensive analytics & reporting tools – Get deep insights into customer interactions, lead scoring, and campaign performance in real time.
Pros & Cons Compared to ActiveCampaign
Pros:
- More advanced features for larger marketing teams.
- Comes with a CRM, making it easier to manage customer relationships.
- Provides more automation features like multi-channel marketing, sales automation, and advanced segmentation.
Cons:
- Steep learning curve – It’s powerful but takes time to master.
- Paid plans can get expensive, especially for smaller agencies.
- No free plan, only a free trial with limited access to automation templates.
Best For:
Agencies that need a scalable, all-in-one marketing automation software with advanced automation features to handle multiple clients, large-scale marketing campaigns, and personalized campaigns at scale.
3. Mailchimp – The Email Marketing Platform That Keeps It Simple
Mailchimp is one of those ActiveCampaign alternatives that almost every marketer has used at some point. It’s an affordable tool with a free version, making it ideal for agencies that want a user-friendly way to run email marketing campaigns without the complexity of larger marketing automation platforms.
If your agency is primarily focused on email marketing, Mailchimp is a solid alternative to ActiveCampaign—though it lacks more advanced features like sales automation and lead scoring.
Key Features
- Drag-and-drop email builder – Easily create personalized email campaigns with a drag-and-drop editor that even beginners can use.
- Automation workflows – Set up automated email sequences to nurture leads without lifting a finger.
- Pre-built email templates – Save time with beautifully designed email templates for different industries.
- Basic customer relationship management – Organize leads and track engagement, but not as in-depth as a full customer relationship management system.
- Landing pages & lead capture tools – Create simple landing pages for lead generation and growing email lists.
- SMS marketing & multi-channel outreach – While limited, Mailchimp offers SMS messages to complement email campaigns.
Pros & Cons Compared to ActiveCampaign
Pros:
- More affordable tool with a free plan for smaller agencies.
- Extremely user-friendly with drag-and-drop email tools.
- Great for agencies focused only on email marketing software.
Cons:
- Lacks advanced automation – Not ideal for agencies needing advanced marketing automation or personalization features.
- Limited automation templates – While helpful, they aren’t as customizable as ActiveCampaign’s.
- Campaign monitor offers more reporting tools – If you need comprehensive analytics, Mailchimp might not be the best fit.
Best For
Agencies that need an easy-to-use email marketing platform with basic automation features, email marketing tools, and affordable marketing campaigns, but don’t require all the advanced features of a full marketing automation software.
4. Klaviyo – The Go-To Alternative to ActiveCampaign for E-commerce Agencies
If your agency works with e-commerce brands, you need more than just email marketing—you need a platform that deeply integrates with stores, tracks customer behavior, and personalizes every interaction. That’s exactly what Klaviyo does.
Klaviyo is one of the best ActiveCampaign alternatives for e-commerce agencies looking to build highly targeted campaigns, send personalized email campaigns, and optimize the customer journey based on real-time customer data.
Key Features
- Advanced segmentation & automation features – Create hyper-personalized email marketing automation sequences based on shopping behavior, past purchases, and engagement history.
- Drag-and-drop email & SMS marketing – Easily create campaigns with a drag-and-drop editor and send follow-ups via email or SMS messages.
- Unlimited contacts & advanced analytics – Unlike many email marketing tools, Klaviyo lets you store unlimited contacts and access advanced analytics on their behavior.
Pros & Cons Compared to ActiveCampaign
Pros:
- More advanced segmentation features for e-commerce brands.
- Deeper customer interactions and behavior tracking.
- Strong email marketing automation with detailed customer journeys.
Cons:
- Paid plans can be pricey, especially for large email lists.
- Steep learning curve – More complex than simple email marketing software like Mailchimp.
- Lacks some CRM features – While great for marketing automation, Klaviyo isn’t a full-fledged
- customer relationship management tool like ActiveCampaign.
Best For:
Agencies working with e-commerce clients who need advanced segmentation, automation workflows, and customer data tracking to create high-converting marketing campaigns.
5. Brevo (formerly Sendinblue) – The Budget-Friendly Alternative to ActiveCampaign
If you’re looking for an affordable tool that doesn’t compromise on marketing automation features, Brevo (formerly Sendinblue) is a solid pick. It’s built for agencies that need an easy-to-use email marketing platform with extras like SMS marketing, landing pages, and automation workflows—all without breaking the bank.
Top Features of Brevo
- Email marketing automation – Set up automated email sequences with a simple drag-and-drop editor.
- SMS messages – Engage your audience beyond email with personalized texts.
- Advanced segmentation features – Target the right audience with personalized campaigns based on behavior and engagement.
- Multi-user access – Collaborate with your team seamlessly.
- Comprehensive analytics – Track performance with reporting tools that give deep insights.
Pros & Cons Compared to ActiveCampaign
Pros:
- More user-friendly with a lower learning curve than ActiveCampaign.
- Free plan available (though with a few features limited).
- Multi-user access for teams.
- Includes SMS marketing, which ActiveCampaign lacks in its basic plans.
Cons:
- Lacks some advanced automation capabilities found in ActiveCampaign.
- Doesn’t offer lead scoring or deep CRM functions.
Best For:
Agencies looking for a budget-friendly alternative to ActiveCampaign with essential email marketing automation and SMS messaging to optimize customer journeys without complexity.
6. Keap (Infusionsoft) – A Sales-Driven Alternative to ActiveCampaign
If your agency focuses on customer relationship management and sales automation, Keap (formerly Infusionsoft) is a strong contender. It combines marketing automation software with powerful contact management to help agencies manage customer relationships more effectively.
Top Features of Keap
- CRM + email marketing software – Keep all customer interactions in one place.
- Sales automation – Automate follow-ups, reminders, and deal tracking.
- Drag-and-drop email builder – Create stunning personalized email campaigns without coding.
- Advanced segmentation – Deliver targeted campaigns to the right audience.
- Lead scoring – Identify high-potential leads automatically.
Pros & Cons Compared to ActiveCampaign
Pros:
- More advanced features for managing customer relationships and sales.
- Built-in automation tools for both email marketing and sales automation.
- Great for agencies handling multiple client accounts.
Cons:
- Steep learning curve—not as easy to use as other ActiveCampaign alternatives.
- Only a free trial, no permanent free version.
Best For:
Small to mid-sized agencies that need a CRM-focused alternative to ActiveCampaign with built-in sales automation and lead generation tools.
7. GetResponse – The Webinar & Email Marketing Powerhouse
Need an email marketing platform that also handles webinars? GetResponse is a game-changer for agencies that want to combine email campaigns, landing pages, and automation workflows with webinar marketing—a rare feature among ActiveCampaign competitors.
Top Features of GetResponse
- Email marketing automation – Create automated email sequences and send personalized campaigns with ease.
- Webinar hosting – Run live or on-demand webinars directly from the platform.
- Unlimited landing pages – Build high-converting landing pages without limits.
- Pre-built automation templates – Quickly set up marketing campaigns using ready-made automation workflows.
- Advanced analytics – Optimize customer journeys with deep insights.
Pros & Cons Compared to ActiveCampaign
Pros:
- One of the few ActiveCampaign alternatives that offers webinar marketing.
- Includes unlimited landing pages—great for lead generation and promotional campaigns.
- Comes with pre-built automation templates, making it easy to set up complex workflows.
Cons:
- Lacks the advanced segmentation and customer relationship management features that ActiveCampaign has.
- The free plan is limited—full access requires paid plans.
Best For:
Agencies that want an email marketing automation platform with webinar hosting, making it ideal for those running targeted campaigns that mix email marketing, landing pages, and webinars.
8. Drip – The Perfect Match for DTC Brands and E-Commerce Businesses
When your agency is working with Direct-to-Consumer (DTC) brands or e-commerce businesses, Drip could be exactly what you need. This platform is built with e-commerce in mind, offering advanced marketing automation and customer relationship management (CRM) tools designed to help online businesses grow.
Top Features of Drip
- E-commerce focused – Tailored features to boost sales automation, cart abandonment, and lead generation for online stores.
- Advanced segmentation – Segment your audience with precision for targeted email campaigns that drive conversions.
- Personalized email campaigns – Automate and send personalized emails based on customer behavior and interactions.
- SMS marketing – Add another layer of engagement with SMS marketing.
- Campaign analytics – Track performance and optimize your marketing campaigns with advanced analytics.
Pros & Cons Compared to ActiveCampaign
Pros:
- Great for agencies that focus on e-commerce businesses—offering tools like cart abandonment recovery, product recommendations, and integrations with popular platforms like Shopify.
- Offers free alternatives to ActiveCampaign, making it ideal for smaller businesses or those just starting out.
- Advanced segmentation features make it easy to send the right message at the right time.
Cons:
- Lacks some of the advanced CRM features that ActiveCampaign CRM alternatives might offer.
- Steep learning curve for those new to email marketing automation and advanced marketing automation.
Best For:
Agencies working with DTC brands and e-commerce businesses who need a platform that can handle advanced email marketing automation and boost customer relationships effectively.
9. Moosend – The Cost-Effective Yet Powerful Solution
If you’re looking for cost-effective alternatives to ActiveCampaign without sacrificing features, Moosend is a great option. This platform gives you access to marketing automation, email marketing campaigns, and advanced features at a fraction of the price.
Top Features of Moosend
- Email marketing automation – Create automated email sequences for targeted engagement.
- Drag-and-drop editor – Build and design personalized email campaigns with an easy-to-use editor.
- Advanced segmentation – Target your audience with precise segments based on behavior and interactions.
- A/B testing – Optimize email marketing campaigns through split testing.
- Unlimited contacts – Scale your agency’s email marketing efforts with unlimited contacts.
Pros & Cons Compared to ActiveCampaign
Pros:
- Free alternatives to ActiveCampaign available, making it a budget-friendly solution.
- Includes a drag-and-drop editor for creating personalized campaigns and landing pages.
- Unlimited contacts and unlimited users in most plans.
- User-friendly interface with advanced features that are easy to navigate.
Cons:
- Limited customer relationship management features compared to ActiveCampaign CRM alternatives.
- Reporting tools are not as in-depth as ActiveCampaign’s, which could be a drawback for agencies that need comprehensive analytics.
Best For:
Agencies looking for a feature-rich alternative to ActiveCampaign that won’t break the bank. Moosend is perfect for those who need email marketing automation and advanced marketing tools without the high costs.
10. ConvertKit – The Best Tool for Content Creators and Bloggers
For agencies working with content creators, bloggers, or anyone focused on digital marketing and lead generation, ConvertKit shines. It’s a platform that focuses heavily on email marketing automation and personalized email campaigns, making it ideal for those who want to build a deeper connection with their audience.
Top Features of ConvertKit
- Automated email sequences – Automate your email campaigns and create personalized email experiences for your subscribers.
- Landing page builder – Create simple, effective landing pages to convert visitors into leads.
- Advanced segmentation – Segment your audience for targeted campaigns based on their behavior or interests.
- Email marketing tools – Leverage email templates and email marketing automation to create impactful campaigns.
- Subscriber tagging – Tag subscribers based on their actions and engagement to send more relevant content.
Pros & Cons Compared to ActiveCampaign
Pros:
- Best known as an email marketing platform for content creators and bloggers.
- Free version with basic features—making it a great free alternative to ActiveCampaign for smaller operations.
- Simple drag-and-drop editor for building personalized email campaigns and landing pages.
Cons :
- Limited sales automation and CRM features compared to ActiveCampaign alternatives like Keap or Moosend.
- Not as feature-packed as other ActiveCampaign competitors, especially in areas like lead scoring and advanced segmentation.
Best For:
Agencies that work with content creators and bloggers looking for a simple yet effective platform to manage email marketing campaigns and audience growth.
Conclusion
Choosing the right ActiveCampaign alternative depends on your agency’s size, client needs, and budget. From email marketing automation to advanced features, each tool brings something unique to the table. Brevo, Keap, and GetResponse are solid options for specific needs like affordable marketing automation or webinar marketing. If you’re focused on e-commerce or content creation, tools like Drip and ConvertKit could be the perfect fit.
However, for agencies looking for a comprehensive, all-in-one solution that combines CRM, sales automation, and advanced marketing automation, Centripe stands out as the best choice. With its unlimited contacts, personalized email campaigns, and advanced automation, Centripe streamlines your marketing efforts while allowing you to manage everything from customer interactions to reporting under one platform.
Ready to take your agency’s marketing to the next level? Try Centripe today and discover the power of seamless marketing automation.
FAQs
1) Why should I look for an alternative to ActiveCampaign?
Every agency has unique needs. If ActiveCampaign’s pricing feels restrictive, the interface isn’t intuitive for your team, or you need better customer support, exploring alternatives could save you time and money while improving efficiency.
2) Which ActiveCampaign alternative is best for small agencies?
If you’re running a small agency and need a budget-friendly, easy-to-use option, Brevo (formerly Sendinblue) or Mailchimp could be great choices. They offer solid email marketing features without the steep learning curve.
3) What’s the best alternative for agencies managing multiple clients?
Centripe is built specifically for agencies. It helps you manage multiple clients, automate marketing workflows, and track performance—all in one seamless platform.
4) Which alternative is best for e-commerce-focused agencies?
If you work with e-commerce brands, Klaviyo is a top contender. It provides advanced segmentation, automation, and deep integrations with online stores to personalize every customer interaction.
5) Can I find a free alternative to ActiveCampaign?
Yes! Brevo and Mailchimp offer free plans with essential email marketing features. While they have some limitations, they’re great starting points if you’re on a tight budget.
6) How do I choose the right ActiveCampaign alternative for my agency?
Consider your priorities: Are you looking for advanced automation, affordability, CRM features, or ease of use? Identify what matters most, then test platforms like Centripe, HubSpot, or Keap to find the perfect fit.
