Why AI in Marketing Automation Is a Must for Growth

6 min 45 sec Read

ai-in-marketing-automation

Artificial Intelligence (AI) has been a buzzword for quite some time, but its real potential is only now being realized as businesses leverage AI in marketing automation to enhance productivity and efficiency. Marketing automation artificial intelligence has revolutionized how businesses interact with their customers, allowing marketers to deliver personalized experiences at scale.

Due to market trends and its extensive adoption in marketing processes, revenue from AI software is expected to reach $126 billion by 2024. Among other technologies, machine learning, a subset of AI, is expected to have the highest growth rate in the marketing sector.

What is the Role of AI in Marketing Automation?

AI and automation in marketing involve using intelligent algorithms to analyze data, predict customer behavior, and automate repetitive tasks. AI-powered marketing automation enhances audience engagement and optimizes operational efficiency, revolutionizing marketing strategies through advanced tools and machine learning capabilities.

One of the key technologies in AI in marketing automation is natural language processing, which enables the generation of human-like language for applications such as content creation and customer service. Unlike traditional methods, AI enables real-time decision-making and personalization, helping marketers create better connections with their audience.

90% of marketers believe personalization significantly boosts profitability, and AI is the backbone of this marketing strategy (McKinsey).

What are the different ways to use artificial intelligence in marketing? 

different ways to use artificial intelligence in marketing

Here are some ways AI is reshaping marketing automation:

Personalization at Scale:

AI enables marketers to target their audiences through personalized content creation. By analyzing customer data for valuable insights such as browsing history, purchase behavior, and preferences, AI can craft messages that resonate.

For example, AI can guarantee that a customer browsing through the page in search of AI technology of sportswear and accessories will be able to receive personalized emails containing products he or she has been searching for or products in a similar category with a discounted price or special offer.

AI-powered marketing automation allows for the integration of advanced tools and machine learning capabilities, further enhancing the personalization and efficiency of marketing efforts.

Fact: In this study by Accenture it was revealed that 91% of consumers are more likely to shop from brands that offer personalized recommendations.

Smarter Lead Scoring:

Selecting the proper leads is important for the sales. Advantage: Filters and ranks lead thanks to the analysis of big data, which helps determine relevancy to the business.

This process is time-effective and guarantees that the sales department works with good quality leads.  Businesses using AI in marketing automation have reported up to a 50% increase in sales productivity.

Predictive Analysis:

Forecasting of customer behavior is one of the major strengths of the AI program. Not only can it expect to know what they will be interested in acquiring, when is the right time to talk to them, and what promotional language AI or AI marketing tools it has would be appreciated.

For example, the fashion firm could have AI algorithms to employ artificial intelligence, for example, to find out the proper time to launch a winter sale based on people’s shopping behavior as indicated by their purchases in winter and past weather forecasts.

Identify Channel for Brand Optimization:

While marketing a brand, product, or service, numerous channels must be considered. With AI for marketing automation data analytics tools, marketers can quickly identify the most effective channels for reaching their target audience.

Such identification will allow the marketing team to properly allocate time and funds to channels that offer the best return on investment.

How will AI affect email and marketing automation?

Marketers with AI email marketing tools and automation can send tons of emails to potential leads. You are also able to dispatch hundreds of thousands of e-mail messages within minutes, which is helpful when your company grows in the market competition. There are cases where organizations compulsorily send 20,000 emails per week to customers.

AI can also track the effectiveness of your various marketing campaigns and automation emails in real-time, and with these results, you may want to use it to automate marketing tasks to enhance your next stream of emails. AI-powered marketing automation can also enhance the personalization and effectiveness of email marketing campaigns, leading to higher engagement and conversion rates.

Examples of Marketing Automation AI

If we talk about practical examples of AI in marketing automation, then these three examples give distinct ideas for its implementation by marketing teams:

1. HubSpot’s AI-Powered Content Recommendations

HubSpots AI-Powered Content Recommendations

HubSpot uses AI to help businesses create and distribute highly personalized content. Its algorithms analyze user behavior, preferences, and interactions to recommend blog posts, emails, and landing pages tailored to individual users.

How It Works:

  • HubSpot tracks user behavior on your website, such as clicks, reading time, and downloads.
  • It uses machine learning to predict which content will resonate most with each user.
  • Businesses can automate personalized email sequences or blog recommendations that match the user’s unique journey.

Impact

Brands using HubSpot’s AI tools have reported up to a 70% improvement in customer engagement rates.

Salesforce Einstein for Predictive Analytics

Salesforce Einstein for Predictive Analytics

Salesforce Einstein leverages AI to predict customer behavior, optimize campaigns, and enhance customer experiences. It’s particularly effective for dynamic email campaigns and customer segmentation.

How It Works:

  • Salesforce Einstein analyzes historical data, such as purchase history and engagement metrics.
  • It predicts future behaviors, such as when customers will likely buy or churn.
  • It automates campaign adjustments, sending timely and relevant offers to customers.

Impact:

Businesses using Einstein report a 25% increase in campaign ROI by precisely targeting the right audience. 

The Role of Centripe in Artificial Intelligence Marketing Automation

Centripe is an AI marketing tool for the AI-based platform of Marketing Automation for businesses, which reflects its main goal: to provide even a small businessman with the tools to use AI in his company’s digital marketing campaigns. Centripe leverages AI-powered marketing automation to provide businesses with advanced tools for personalizing content, optimizing campaigns, and managing leads.

Centripe offers tools that allow companies to:

  • Personalize content at scale.
  • Real-time optimization of campaigns.
  • Manage leads properly and generate good leads.

When combined with your marketing plan, Centripe can help you and your business win the battle against competitors as well as meet and even exceed customers’ expectations.

Emerging Trends in AI Marketing Automation and Predictive Analytics

AI Marketing Automation and Predictive Analytics

1. Refined Ad Targeting

AI assists digital marketers in filtering the best platforms, time, and message to target the right audience with their advertisement. This precision increases ROI while reducing ad spend wastage. AI-powered marketing automation is at the forefront of these trends, offering refined ad targeting, advanced chatbots, and multimodal AI capabilities.

2. Advanced Chatbots

The AI-based chatbots are now getting smarter. And now they are able not only to answer the client’s query but also to process his payment or offer him some deals targeted at him.

3. Multimodal AI

Multimodal AI synthesizes various models to provide text, images, or even an audio feed. Apart from this, MailChimp is perfect for marketers who intend to embark on different campaigns, on different forms of social media posts.

Why Businesses Need to Embrace AI in Marketing Automation

Ignoring AI is no longer an option. Here’s why:

  • Customers expect fast, personalized experiences.
  • Competition is fierce, and businesses need to stand out.
  • AI makes marketing more efficient, cost-effective, and impactful.

AI-powered marketing automation makes marketing more efficient, cost-effective, and impactful, helping businesses stand out in a competitive market.

According to Gartner, companies that use marketing and AI in their salesforce cloud strategies will see a 30% increase in revenue by 2027.

Conclusion

AI in the sphere of marketing automation isn’t just a trend, it has become a necessity. Adopting it will help organizations not only to level up with their competitors but also survive in the rapidly changing business environment.

From personalized campaigns to predictive analytics, AI empowers marketers to deliver better experiences, optimize campaigns, and drive growth. AI in marketing automation empowers marketers to deliver better experiences, optimize campaigns, and drive growth. Is it time for your business to integrate AI tools into your marketing automation system? The future of marketing analytics is here, don’t get left behind.