In today’s hyper-connected world, simply having a website or social media presence isn’t enough. To truly thrive, businesses need a strong system to nurture leads, build relationships, and drive conversions.
The best CRM with marketing automation seamlessly combines ease of use with powerful features, making it an essential tool for growing companies. Designed to enhance efficiency, these platforms integrate the core functionalities of a Customer Relationship Management (CRM) system with advanced automation tools. This allows marketers to streamline workflows, personalize interactions, and achieve impressive results, making the best CRM for small businesses a must-have for success.
Imagine juggling a hundred tasks, managing leads, sending personalized emails, using customer data, tracking website visits, and analyzing campaign performance. Sounds exhausting, right? That’s where the best CRM for business comes in.
By automating repetitive marketing tasks first, these platforms free up valuable time and resources, allowing marketers to focus on strategic initiatives that drive real business growth. Let’s explore the top 10 options and see why the best CRM marketing automation is essential for every business.
What Does CRM Software Mean in Marketing?
CRM software is a tool designed to give businesses a detailed overview of customer relationships while equipping them with tools to guide leads through the entire sales funnel and journey. In the sphere of digital marketing, the best CRM with marketing automation enables businesses to make communication with current and potential customers more effective, can automate it, and make personalized marketing more effective. CRM offers marketers a way to measure customer satisfaction and activity at every stage of the customer’s journey.
CRM platforms collect data from various channels, enabling businesses to track leads and close deals more efficiently. They play a pivotal role in the sales and marketing teams building and maintaining relationships with prospects, customers, and leads, driving overall business growth.
Features of Leading CRM Platform
At their core, CRM platforms help manage contact details, track relationships, and oversee all sales and marketing activities. However, the best CRM and marketing automation tools provide additional productivity tools such as telephone integration, email marketing, and automation to streamline operations further. Reporting tools and integration capabilities round out their functionality.
When selecting marketing automation software for small businesses, critical factors include:
- User Experience: Tools that simplify complex operations with accessible onboarding resources and robust support.
- Management of Contacts and Sales: Visual pipelines to track deals, activities, and customer interactions.
- Customization: Flexibility to adapt to each business’s unique operations.
- Reporting Capabilities: Data-driven insights to measure success and refine strategies.
- Automation and Integration: Features that automate workflows and connect the CRM to other essential tools, saving time and boosting productivity.
10 Best CRM with Marketing Automation Tools
1. Centripe
Centripe is making waves in the best CRM with marketing automation world with its extraordinary design and AI-driven marketing tools. It’s one of the best CRM for small business that streamline processes and automate their workflows while staying cost-effective. Centripe’s features include lead tracking, AI-powered customer insights, and customizable automation workflows.
Why Choose Centripe?
Centripe stands out because it’s built for both small businesses and growing enterprises. With AI features like predictive lead scoring and smart email campaigns, Centripe ensures that your efforts translate into results. Plus, its user-friendly interface makes it easy for anyone to use.
Pros:
- Affordable pricing.
- AI-powered insights for better decision-making.
- Unlimited customization options.
Cons:
- Still expanding integrations.
Pricing: Essential plan starts at just $99/month.
2. Hubspot CRM
HubSpot is one of the most popular CRM systems available today, and one of the most versatile, thanks to its marketing, sales, customer service, content management, and operations tools. The products are flexible enough to be integrated as per your requirements, and if you wish to get the complete package then, there is CRM Suite which includes all five products.
With HubSpot, you can perform some actions depending on their replies to your email marketing goals. For example, you could send another marketing email as an email follow-up to an email marketing campaign put the contact on a list in the same email marketing campaign, or create the contact as a new to-do in your HubSpot account.
Pros:
- Free plan available with robust features.
- Seamless integration with other HubSpot products.
- Advanced reporting and analytics.
Cons:
- Automation is limited on the free plan.
- Higher tiers can get expensive.
Pricing: Free for basic features; paid plans start at $50/month.
3. ActiveCampaign
Renowned for its powerful automation capabilities, ActiveCampaign goes beyond basic email marketing. It excels at creating sophisticated customer journeys, personalizing interactions based on individual user behavior, and delivering highly targeted messages.
Automation is one of the major strong suits of ActiveCampaign. For example, automation can be set to occur when a contact responds to an email you sent, or when a goal is met and the actions to be taken include updating a custom deal field or sending a follow-up email.
Pros:
- Exceptional marketing automation strategy.
- AI-powered sentiment analysis.
- High email deliverability rates.
Cons:
- Expensive compared to other CRMs.
- Limited customer service features.
Pricing: Starts at $29/month for basic features.
4. EngageBay
EngageBay assists companies in identifying the various stages of their sales process and particular sale cycles as well as customer information in a well-presented layout. You’ll also need to engage your customers and clientele, for that, EngageBay is very useful.
As with notes and tags, other contact tabs related to a relationship, like email, phone, and automation, also provide clear ways for users to see interaction across channels on a contract or deals.
Pros:
- User-friendly design.
- Affordable all-in-one solution.
- Unlimited pipelines.
Cons:
- Automation features are not available in the free plan.
- Limited app integrations.
Pricing: Free for basic features; paid plans start at $12.99/month.
5. SalesMate
Epic features of Salesmate include the organization of deals and pipelines real-time contact details and chat with clients. It also has ample features for automating tasks like updating contact details, distributing sales tasks to team members, and sending Email marketing.
Like Freshsales, Salesmate also offers a mobile app that keeps your sales discussions going even when you’re not at your computer. The Salesmate mobile app also features a business card scanner that will integrate the data from the business card of your contact into Salesmate, with no typing required.
Pros:
- Affordable pricing.
- Customizable dashboards.
- 30 pre-built reports for deeper insights.
Cons:
- No automation templates.
- Email scheduling is limited to higher tiers.
Pricing: Starts at $15/month per user.
6. Pipedrive
Pipedrive positions itself as “the first CRM built for salespeople by salesperson” and as far as we are concerned, Pipedrive must be one of the best.
The platform didn’t always include email marketing features, but adding a paid feature called Campaigns has endured this. With it, you can share marketing emails with your contacts and also work with emails and automation as well.
Pros:
- Intuitive interface.
- Geographic mapping of leads.
- Strong customization options.
Cons:
- Limited email automation on lower plans.
- Pricing can add up with add-ons.
Pricing: Starts at $12.50/month.
7. Freshsales
Freshsales is the CRM software developed by Freshworks and includes the basic functions, including the visual sales pipeline, managing deals, best marketing automation features, and reporting. But there are a couple of things that set Freshsales apart from its competitors.
One of them is Freshsales Suite which is Freshsales with additional facilities for designing marketing emails and for constructing email marketing automation software. The Freshsales Suite costs the same as Freshsales at the entry level, so if marketing automation software appeals to you, go with the former.
Also, there is the Freshsales mobile application which is also useful for working with contacts and accounts, as well as deals, on the go. Not many of the CRMs we have reviewed possess this mobile application feature.
Pros:
- AI assistant for predictive analysis.
- Generous free plan.
- Excellent mobile app for on-the-go management.
Cons:
- Limited automation flexibility.
- Basic reporting features.
Pricing: Free for essential features; paid plans start at $15/month.
8. Zoho CRM
Zoho CRM offers a wide array of features, from lead scoring to sales pipeline and project management. Some of the templates available are Campaigns for email marketing and sales efforts, Desk for customer service, and Bookings for appointment scheduling to mention but a few. Some of these also include the free version.
Namely, the free version of Zoho has basic CRM features that allow it to work with leads and deals, customize rules for its operation as well as generate sales reports. Well, you can only have up to three users in your Zoho but other than that you have other limitations on users to be added in Zoho. In case you require more email marketing functionalities, integrate Zoho CRM with additional applications and campaigns.
Pros:
- Affordable plans for small businesses.
- Offers affordable plans and is one of the best CRM system for small business
- Extensive app integrations.
- Automated marketing workflow with custom triggers.
Cons:
- Steep learning curve for beginners.
- Automation is limited to free tiers.
Pricing: Free for up to 3 users, paid plans start at $14/month.
9.Brevo
Brevo focuses on email marketing and CRM integration. It’s perfect for businesses with limited budgets. Brevo is the same powerful, email marketing platform and CRM tool with signup forms for email marketing lead generation, potentially unlimited contacts, a deal pipeline, and a plan that lets you send 300 emails per day for free.
While it might not be the most complete CRM available in the market, local users will be hard strained to find fault in the numerous main CRM features accessible for free.
Pros:
- Free plan with essential features.
- User-friendly interface.
- Strong email automation capabilities.
Cons:
- Limited reporting features.
- No advanced AI tools.
Pricing: Free for 300 emails/day, paid plans start at $25/month.
10. Agile CRM
The features of the Agile CRM are related to the sales and marketing processes with automation capability that enables the company to divide its audience into segments and send responses according to the website visitors’’ actions on the website such as clicking web links, filling out forms, and others.
It also incorporates the feature of designing, deploying, and monitoring social campaigns marketing teams and different facilities in brief periods encompassing sites like Twitter and Facebook.
Other cool things related to auto-magic include auto-profiling where you can personalize your emails based on the contact details, auto-AB splitting where you could split your test for your email campaign and ’round-the-clock tracking and reporting of all the customer activity and relevant information to this action.
Pros:
- Easy-to-use interface.
- Great for prospecting.
- Strong social media integrations.
Cons:
- Limited automation options.
- Basic reporting features.
Pricing: Starts at $19/month.
Conclusion
In the fast-paced world of business, where every second counts and competition is fierce, the best CRM with marketing automation is not just an option, it’s a necessity. As we wrap up our exploration of the Top 10 Best CRM with Marketing Automation Tools, it’s clear that these platforms are unbelievable.
Imagine a future where your marketing efforts are not just efficient but also effective. With the best CRM with marketing automation, you can automate complex tasks, freeing your sales team to focus on what truly matters, creating meaningful connections, and driving growth. Think about it: every email sent, every lead tracked, and every campaign analyzed can be done seamlessly, giving you the edge over your competitors.
Now is the time to take action! Don’t let your business fall behind in this digital age.