The success of every business depends on its relationships with customers. Your business performance depends directly on your capability to develop leads and customers while automating marketing activities no matter the size of your organization.
Keap has been a well-known name in the CRM and marketing automation space, but it’s not the only option. In fact, several Keap alternatives offer similar or even better features at competitive pricing. Whether you’re looking for better automation, affordability, or seamless integrations, there’s a tool that fits your needs.
In this guide, we’ll walk you through 13 powerful Keap alternatives that help you automate your marketing, streamline customer management, and boost your sales, all without breaking the bank.
13 Best Keap Alternatives
Not every business needs Keap, sometimes, a better fit is just around the corner. So here are the top Keap alternatives that will help you streamline marketing and boost sales.
1. Centripe
Centripe aims to be a comprehensive marketing automation platform that helps businesses manage their leads, automate campaigns, and track their performance. It’s designed to bring together various marketing functions into a single, reliable platform, making it easier for teams to coordinate their efforts. Imagine having all your marketing tools under one roof, that’s the kind of convenience Centripe strives to deliver.
Centripe’s Best Features
- AI-Driven Marketing Automation: Optimize campaigns with AI-driven insights and automated triggers.
- Website and Funnel Builders: Create and optimize websites and sales funnels to improve lead conversion rates.
- Lead Management: Efficiently capture, track, and manage leads throughout the sales pipeline.
- Appointment Scheduling: Simplify the process of scheduling meetings with clients and prospects.
- Omnichannel Campaigns: Engage prospects through email, SMS, and social media.
- Affiliate Programs: Track and manage affiliate campaigns effortlessly.
Pros:
- Comprehensive Feature Set: The platform combines different functions including CRM marketing automation, project management and into a single platform, reducing the need for multiple tools.
- Customizable Dashboards: Users possess the option to configure their dashboards in order to showcase important metrics that match their particular business requirements.
- Task Automation: Automates repetitive tasks, enhancing operational efficiency and allowing teams to focus on strategic activities.
Cons:
- Learning Curve: Due to its extensive feature set, new users may require time to fully understand and utilize all functionalities effectively.
- Pricing Structure: The cost may be higher compared to some competitors, which could be a consideration for smaller agencies or startups.
Pricing:
The pricing for each plan includes
- Essential: $99 per month
- Unlimited: $299 per month
2. Active Campaign
ActiveCampaign is like that super-organized friend who always knows what’s going on. ActiveCampaign serves as an all-in-one program that unites CRM functionality together with marketing automation capabilities and email marketing features and customer support elements.
This Keap competitor is great for businesses that want to create highly personalized customer experiences. The system enables you to view website traffic while collecting lead data through forms and automatically sends follow-up messages to contacts.
This platform enables you to configure alerts that will send notifications to your sales members whenever potential leads demonstrate intense interest.
Active Campaign Best Features
- Multi-Channel Marketing: Automate email, SMS, and social media campaigns
- Lead Scoring: Prioritize high-value-based leads on interactions.
- Sales & Marketing Automation: Automate follow-up and personalized messaging
- Integration Capabilities: Connect with platforms like Slack, WordPress, Zapier, and Shopify
Pros:
- Intuitive automation tools with detailed workflows.
- Strong segmentation capabilities for targeted marketing.
- Extensive third-party integrations.
Cons:
- Pricing increases as your contact list grows.
- Some advanced features require higher-tier plans.
Pricing:
The pricing for each plan includes
- Starter: $15/month
- Plus: $49/month
- Pro: $79/month
- Enterprise: $145/month
3. Salesforce
Salesforce stands as a leading marketing automation platform that has existed in the market for a long time. This powerful tool has established itself through its comprehensive marketing automation capabilities.
Through its approach, Salesforce provides businesses with a complete picture of their customer base. The software gathers marketing data from various channels and consolidates it within a central platform.
This consolidated database empowers marketing teams with a complete understanding of the customer, enabling them to deliver personalized and effective marketing automation campaigns.
Salesforce Best Features
- Customer 360 for marketing: Creates a complete customer profile by collecting and storing data from various sources into one main CRM, enabling highly personalized marketing automation.
- Marketing Automation: Automate marketing campaigns, including email marketing, social media posting, and lead nurturing.
- AI-powered insights: The AI platform Einstein enables Salesforce users to gain insights through data analysis that helps predict customer actions to drive superior decisions.
- Integrations: Integrate with thousands of other apps and services through the Salesforce AppExchange to extend marketing automation functionalities.
Pros:
- Best for large enterprises with complex sales cycles.
- AI-powered automation enhances customer interactions.
- Cloud-based, accessible from any device.
Cons:
- Expensive for small businesses.
- Steep learning curve for beginners.
Pricing:
The pricing for each plan of Sales Cloud includes:
- Starter: $25/month per user
- Professional: $80/month per user
- Enterprise: $165/month per user
- Unlimited: $330/month per user
4. Hubspot
HubSpot is a user-friendly platform that provides robust marketing automation tools. Startups and small businesses particularly choose HubSpot as their Keap alternative because it provides complimentary CRM alongside extensive marketing and sales tools in addition to customer service instruments.
The system has a simple design and focuses on inbound marketing as a core feature. With this platform users obtain tools that guide them to bring website visitors and then transform those visitors into leads after which they develop new customers.
Through its free CRM system businesses can assemble contact details into a central database while tracking all customer interactions as well as managing sales development including stages and prospects.
Hubspot Best Features
- Free CRM: A completely complimentary CRM by HubSpot enables users to handle their relations and monitor their sales funnel and generate analytical reports.
- Inbound Marketing Tools The inbound marketing features from HubSpot help companies bring website visitors through their lead conversion process to customer acquisition.
- Marketing Automation: The marketing automation system enables you to manage routine duties including email marketing together with social media posting and lead nurturing operations.
- Drag-and-Drop Email Builder: It helps to create engaging email campaigns effortlessly.
Pros:
- Free plan available with essential CRM features.
- Intuitive interface with an easy learning curve.
- Scales well for startups and large enterprises.
Cons:
- Higher-tier plans can get expensive quickly.
- Advanced automation requires a paid plan.
HubSpot pricing:
The pricing for each plan includes
- Free : Free
- Marketing Hub:
- Starter: Starts at $18/month
- Professional: Starts at $800/month
- Enterprise: Starts at $3,600/month
5. MailChimp
Mailchimp is a popular platform for email marketing automation. It’s a strong Keap alternative, especially if email marketing automation is a core part of your strategy.
Using Mailchimp users achieve three essential capabilities: they design stunning email campaigns while setting automated follow-up sequences and handling their subscriber contact lists. You can use the user-friendly drag-and-drop builder of this platform to build your emails and access tools for branding your emails.
Mailchimp serves businesses that want to manage their audience and automate their marketing through a versatile solution.
Mailchimp Best Features:
- Drag-and-drop email builder: It can build professional email campaigns without technical skills.
- Automated workflows for marketing: Create welcome sequences, abandoned cart emails, and lead nurturing campaigns.
- Audience segmentation and behavioral targeting: Target contact based on behavior, Lead nurturing, and other criteria for personalized marketing automation.
- Large list of integrations: This platform integrates with a wide range of other tools, including e-commerce platforms, social media platforms, and CRM systems, to enhance marketing automation.
Pros:
- User-friendly interface for beginners.
- Extensive email marketing templates and automation tools.
- Affordable pricing for small businesses.
Cons:
- Limited CRM functionality compared to full-fledged CRMs.
- Advanced features require higher-tier plans.
Pricing:
The pricing for each plan includes
- Free plan: Allows you to send 1,000 emails per month and manage 500 contacts.
- Standard: $575/month for 500 contacts
6. Zoho CRM
The Zoho business platform bundles this product with many additional features to support sales marketing and customer service activities. The solution functions as a solid Keap replacement for companies looking for an extensive customizable CRM system ith powerful marketing automation.
The Zoho CRM system enables you to obtain leads then segment them and follow deals through integrated contacts with customers across email chat social media platforms. Zoho CRM delivers automation tools to optimize workflows, automate customer engagement sequences, and improve marketing efficiency.
Zoho Best Features:
- Multi-channel engagement: Through a wide range of contact points you can reach your customers through email and chat platforms & social media networks and personal telephone contacts.
- Marketing Automation: Implement automation through which you can create automated journeys, marketing campaigns, sales workflows, and multiple tasks to achieve improved efficiency levels.
- AI-Powered Marketing Assistance: You can leverage the Zia AI assistant from Zoho to receive predictive and recommendation-based guidance for deal closure.
- Integrations for Marketing: Integrate with a wide range of other Zoho apps and third-party tools to extend marketing automation capabilities.
Pros:
- Affordable pricing compared to other CRMs.
- Quick and easy implementation.
- Strong AI-powered automation features.
Cons:
- Takes time to master due to extensive features.
- Some customization limitations.
Zoho CRM pricing:
The pricing for each plan includes
- Standard: $14/month per user
- Professional: $23/month per user
- Enterprise: $40/month per user
- Ultimate: $52/month per user
7. Brevo
Brevo (formerly Sendinblue) is like that versatile friend who can do it all. It’s an all-in-one multi-channel marketing tool, making it a great Keap alternative for businesses that want to manage their customer interactions across multiple channels.
Brevo offers a limited free plan, which is a great way to test out the platform’s functionality. It allows you to manage customer engagement throughout the entire customer journey, from lead generation to transactional emails.
Brevo Best Features:
- Lead Management: A system for Lead management enables the capture while tracking and administration of prospects from the start until sale completion.
- Sales pipelines: This function allows you to create personalized pipelines reflecting your sales process stage monitoring.
- Transactional emails and SMS marketing: You should use automated transactional emails together with SMS marketing to maintain customer information delivery.
- Live chat & chatbot: The customer experience improves through real-time engagement using both live chat and chatbot systems.
- Cloud-based phone system: It functions as a cloud application users can employ for making and receiving telephone calls through the platform.
Pros:
- Free CRM with essential features.
- Multi-channel automation.
- SMS & WhatsApp campaign options.
Cons:
- Reporting tools could be more detailed.
- Basic email templates.
Pricing:
The pricing for each plan includes:
- Starter: $6 (500 email/ month for 500 contacts)
- Business: $14/ month
8. Ontraport
It’s a Keap alternative that offers many of the same features, and it’s particularly well-suited for midsize to large businesses that need a robust marketing automation solution.
Users can track customer behavior alongside lead capture through Ontraport along with process automation and form creation for their marketing and sales needs. Ontraport provides essential instruments to help users manage their sales pipeline tracking while performing customer interaction logging as well as report generation.
Ontraport Best Features
- A/B Testing: It lets you create between one to four web page variations which help enhance conversion rates.
- Lead source tracking: The platform implements automatic lead source tracking which reveals the origin of your business leads.
- Visual Pipeline Management: This system enables users to monitor sales progress and locate system constraints through a graphical interface.
- Scalability: Ontraport features special capabilities that help businesses expand by delivering enhanced functionality through their growth stages.
Pros:
- The system provides business automation and marketing functionalities that integrate email sequences with SMS capability and stand-alone landing pages.
- The software displays your sales process through a visual presentation tool that users can understand quickly.
- Your marketing optimization becomes easier through automatic lead source detection.
- Ideal for businesses looking to scale, offering features that grow with your needs.
Cons:
- Higher-tier plans can become costly, making them less suitable for smaller businesses.
- Due to its vast features, it requires time to fully understand and optimize.
- Advanced customization options are locked behind higher pricing tiers.
Pricing:
The pricing for each plan includes:
- Free Trial: 14 days
- Basic: Starts at $24/month for up to three users
- Plus: Starts at $83/month for up to 10 users
- Pro: Starts at $124/month for unlimited users
- Enterprise: Starts at $249/month for unlimited users
9. Pipedrive
Similar to a focused companion Pipedrive exists to close deals. Salespeople created this CRM precisely for their fellow salespeople to provide maximum efficiency during sales processes. The management of your sales leads would benefit from choosing Pipedrive as your Keap replacement system.
The platform enables your business to manage a sales pipeline efficiently through its system that tracks deals and sales automation features. It also includes features to support lead capture and basic marketing automation.
Pipedrive Best Features
- Focus on sales: Pipedrive puts sales at the forefront although it includes basic marketing features as part of its operations. The system would not work optimally for enterprises that require extensive marketing automation services.
- Limited marketing automation: Pipedrive provides inferior marketing automation capabilities when compared to specialized marketing automation systems.
- Smaller business focus: Pipedrive is primarily aimed at smaller businesses, so it might not be the best choice for large enterprises with complex needs.
Pros:
- Simple and intuitive interface.
- Great for sales-driven businesses.
- Automation makes deal tracking easier.
Cons:
- Less marketing-focused compared to other tools.
- Limited reporting features in lower-tier plans.
Pricing:
The pricing for each plan includes:
- Essential: Starts at $14.90/month per user
- Advanced: Starts at $27.90/month per user
- Professional: Starts at $49.90/month per user
- Power: Starts at $64.90/month per user
- Enterprise: Starts at $99.00/month per user
10. Insightly
Insightly is a CRM tool that includes marketing automation features. It enables sales, marketing, and project management teams to collaborate. Insightly serves as a good Keap replacement because it addresses CRM in addition to marketing and project management operations.
Insightly helps businesses track leads and automated marketing initiatives along with their pipeline selling process through a set of useful features. The system provides a simple interface along with business process streamlining features.
Insightly Best Features:
- CRM: This features allow you to handle your sales pipeline while tracking leads alongside customer information addition
- Marketing Automation: This system helps you run all your marketing campaigns while controlling email sequences and social media activities.
- Project management: Users leverage project management through this system to develop projects with specific task assignments which tracks progress to boost their project effectiveness.
- Integrations: Integrate with popular tools like Google Workspace, QuickBooks, and Outlook.
Pros:
- Great for teams that need project management and CRM in one.
- Easy-to-use interface.
- Scales well with growing businesses.
Cons:
- Not ideal for large enterprises.Not ideal for large enterprises.
- Customer support could be improved.
Pricing:
The pricing for each plan includes
- Plus: $29 per user/month
- Professional: $49 per user/month
- Enterprise: $99 per user/month
11. Agile CRM
Agile CRM operates as a multi-functional tool because it serves as an all-in-one business platform for sales, marketing, and service teams. Agile CRM functions as a single business solution that brings together sales management and marketing as well as service support capabilities which make it an appropriate choice for businesses seeking alternatives to Keap.
The software solution of Agile CRM gives your organization essential features for pipeline management, automation of marketing strategies, customer support service access, and project scheduling. Its user-friendly structure combines various features in one platform.
The most notable feature of Agile CRM lies in its budget-friendly pricing. A comprehensive CRM and marketing automation solution with cost-effective pricing makes it a suitable choice for businesses between small and medium-sized.
Agile CRM Best Features:
- Sales automation: The system enables automatic deal tracking and it helps control the sales pipeline while managing various sales functions through automation.
- Marketing automation: Automate your marketing campaigns, including email marketing, social media marketing, and landing page creation.
- Service automation: Your business can deliver supported services through ticketing and service level agreements as well as via a knowledge base feature set.
- Project management: The system implements project management by enabling users to handle tasks and monitor work progress.
Pros:
- The platform provides cost-effective solutions which includes a no-cost starter option that suits operations of small enterprises.
- One program unites sales and marketing automation with customer service tools.
- Provides a mobile app for real-time management of sales and customer interactions.
- Helps with task assignment and collaboration.
Cons:
- Users have reported that customization options are not as extensive as some other CRMs.
- Some users mention delays in getting support.
- While useful, the reporting and analytics tools could be more advanced.
Pricing:
The pricing for each plan includes:
- Free: $0/month
- Starter: $8.99/month
- Regular: $29.99/month
- Enterprise: $47.99/month
12. Constant Contact
Your reliable friend Constant Contact gives you dependable solutions for your email marketing requirements. Businesses that depend on email marketing will appreciate Constant Contact as a dependable solution next to Keap due to its combination of marketing and email marketing features.
Constant Contact gives users tools to generate email campaigns in addition to automated email marketing and contact list management capabilities. The main strength of Constant Contact rests in how simple it is to use. Application vendors seeking a basic email marketing solution or just starting out with email marketing should find Constant Contact suitable.
Constant Contact Best Features
- Email marketing: The platform allows users to develop email campaigns and automate their marketing operations and manage there contact list.
- Email templates: Customers have access to numerous templates that allow them to build professional email messages.
- Social media marketing: Manage your social media accounts and schedule posts.
- Website builder: User can build basic websites together with landing pages through the website builder interface.
Pros:
- User-friendly email marketing platform.
- Strong automation features.
- Excellent customer support.
Cons:
- Limited CRM features.
- Pricing increases with contact list size.
Pricing:
The pricing for each plan includes
- Premium: $76/ month (Price based on number of contacts)
- Standard: $33/ month (Price based on number of contacts)
- Lite: $11/month (Price based on number of contacts)
13. Omnisend
Omnisend serves as an excellent e-commerce marketing companion for your business. The marketing automation platform serves online stores exclusively which makes it an exceptional choice for businesses that want to replace Keap.
The marketing automation platform Omnisend operates through its suite of automation capabilities which include the tools for email marketing protection along with SMS marketing and push notifications services. The system enables elements such as behavioral triggers together with segmentation and personalized messaging methods to boost your sales performance while deepening customer engagement.
Omnisend Best Features:
- E-commerce marketing automation: It enables users to schedule their marketing activities such as email marketing and SMS marketing and push notifications.
- Behavioral triggers: The platform allows you to activate automatic messaging when customers perform specific behaviors which include cart abandonment and product page exploration and purchase records.
- Segmentation: Dividing your customer groups through segmentation allows you to distribute specific messages effectively by analyzing their demographic and behavioral and interest profiles.
- Integrations: Integrate with popular e-commerce platforms like Shopify, BigCommerce, and WooCommerce.
Pros:
- Best for e-commerce businesses.
- Strong automation features.
- Easy-to-use interface.
Pros:
- Not ideal for businesses outside e-commerce.
- Limited CRM functionalities.
Omnisend pricing:
The pricing for each plan includes:
- Pro: $41.30 per month
- Standard: $11.20 per month
Conclusion
Most businesses need to select suitable CRM and marketing automation software to optimize operations along with managing customer relationships while expanding their sales potential. Keap continues to serve as a reliable platform yet businesses have access to numerous Keap alternatives which deliver comparable pricing structures alongside automated systems and smooth integration functions.
The available CRM and marketing automation tools match every business segment starting from small enterprises (such as Agile CRM) to sales-focused teams (Pipedrive) and established enterprises (Salesforce) that need sophisticated AI and automation.
Your selection of Keap substitute will depend on how well your business requirements match with your available budget and workflow patterns. These platforms enable business trials so start a free trials to identify which one aligns perfectly with your operations.
FAQs
1. What is the best Keap alternative for small businesses?
Small enterprises can benefit from ActiveCampaign and Agile CRM as well as Zoho CRM because they provide an affordable plan with automated features.
2. Which Keap alternative is best for sales-focused teams?
Sales organizations benefit well from both Pipedrive and Salesforce since these systems deliver strong automation tools and pipeline management systems.
3. Are there any free Keap alternatives?
HubSpot Zoho CRM and Brevo provide customers the ability to use free plans which contain basic CRM functionality together with marketing automation capabilities.
4. Which Keap alternative is best for eCommerce businesses?
ECommerce operations will find excellent solutions in Omnisend and Mailchimp because these platforms offer effective email automation features for business segmentation.
5. How do we choose the right Keap alternative for my business?
Your final choice between CRM and marketing automation tools should depend on your organization size as well as budget constraints and automated functionality and integration requirements.
