The Ultimate Guide to White Label SaaS for Marketing Agencies

7 min 26 sec Read

white label saas

The SaaS market’s discrete revenues were $208.1 billion in 2020, while it expanded to $258.6 billion in the year before the current year and is expected to touch $282.2 billion in the current year. Such a level of growth is the reason why everyone from marketers to agencies is beginning to take notice. This trend is not going unnoticed, and progressive marketers are taking advantage of SaaS white-label reseller solutions to extend their solution portfolios, generate new revenue streams, and create less vulnerable business structures in this challenging, ever-evolving digital world.

But what is the white-label SaaS and how it can change your agency, that is a question that will be answered in this article. The growing popularity and competitive necessity of white-label SaaS products are driving agencies to build their brand and maximize revenue by leveraging these solutions.

What is White Label SaaS

White Label SaaS

White-label SaaS refers to software one company creates but another resells under its own branding. Marketing agencies, for example, can take an already-built software platform, customize it with their brand, and offer it as their product.

This white-labeling approach saves agencies the hassle of developing software from scratch. It lets them provide high-quality services to clients without spending time and money on building and maintaining the tools. For example, a white-label CRM system can be rebranded with an agency’s logo and colors, making it seem like a custom-built solution. Utilizing white-label software in CRM systems allows agencies to enhance their service offerings and build trust with clients by providing tailored solutions.

By offering a fully branded product, agencies can differentiate themselves in a crowded market, improve client loyalty, and further marketing efforts to increase recurring revenue.

Why White Label SaaS is Essential for Marketing Agencies

1. Saves Times & Money

Building software from scratch is expensive and time-consuming. With the best white-label SaaS, all the development is done for you. This allows you to focus on marketing and scaling your business instead of wasting months on development. 

For example, Centripe is a full-featured white-label CRM software solution that allows agencies to market it as their own products. This means you can start selling services as soon as possible without any issues or doubts about coding.

global market of SaaS

2. Providing Quality Products

When you resell white-label SaaS, you’re providing a product already tested, refined, and proven in the market. This means you’re offering reliable software to your clients without the headaches of development. Providers of white label service, like Centripe, continuously update their platforms, ensuring they meet industry standards and client expectations.

3. Speeds Up Growth

Getting clients onboard in digital marketing agencies that use white-label solutions is not complicated at all. You can deliver new services within a few hours and not weeks. This will allow your agency to sign more clients and earn more revenue without stressing your workforce.

4. Builds Stronger Client Relationship

Branding a SaaS white label platform with the client’s own brand name helps with client retention. Furthermore, the possibility to make user interface and input your logo, colors, and graphic design makes one feel that they are using their account. This strengthens your brand identity and makes the client experience more personal.

How to Choose The Right White Label SaaS

Feature What to Look For
Scalability Can the platform grow as your agency expands?
Customization Does the software allow full branding control?
Support What kind of customer support is offered
Pricing Are there flexible pricing and rebilling options?
Features Does it offer tools like CRM, email marketing, SEO automation, or social media management tools?

By evaluating social media management platforms based on these factors, you can select the best white-label SaaS solution for your business needs. Centripe, for example, offers all these features and more, making it an ideal choice for a social media management platform for marketing agencies.

Advantages of Best White Label SaaS for Marketing Agencies

White Label SaaS for Marketing Agencies

1. Cost Efficiency

It is much more expensive to develop software in-house it could easily set you back a hundred thousand dollars. On the other hand, SaaS or white label services don’t involve this outlay and you can proceed to sell the service to the clients.

2. Revenue Growth

White-label SaaS reseller is an added income source without extra costs incurred by everyone who seeks the services. Every time a client signs up, you’re making money off a product you didn’t have to build. White-label SaaS products offer a competitive advantage and significant revenue growth potential, allowing agencies to build their own brand, and maximize profits. Even white-label Centripe enables agencies to determine the rates, in this case, making them independent financially.

3. Faster Time to Market

A start-up company to launch new services becomes a breeze. This is a benefit because, by the time competitors have developed similar software to be sold to the market, you’re already there waiting for clients. Whether the provider is providing a CRM solution or a marketing automation tool, free white-label SaaS helps you act proactively to the needs of your clients.

4. Built-in Support

Most free white-label programs and off-label SaaS providers offer ongoing technical support, updates, and improvements. This means the software will remain up-to-date with the latest version and you don’t have to spend money and time on maintenance.

Top White Label SaaS Services for Marketing Agencies

  • Website Creation – Provide development of the website through the use of easy-to-use tools such as drag and drop.
  • Landing Pages – Create landing pages for marketing initiatives resulting in high lead conversion rates.
  • Sales Funnel Construction and Control – Helps clients navigate through the sales funnel effortlessly using funnel tools.
  • SMS Marketing – Offer business clients the ability to send text messages to numerous amounts of recipients.
  • WhatsApp Marketing – Communicate with clients on the platform they use most.
  • Social Media Advertising and Search Engine Advertising – Offer a full service for handling social media and search engine optimization for social media platforms.
  • Reputation Management – Assist companies in controlling customer relationship management and the visibility of their company on the internet by handling their customers’ reviews.
  • Course Builder – Own your own branded courses for you to teach online.
  • SaaS Configuration – Offer software customization and configuration services.
  • AI Web Chat – Implement AI chatbots for customer support and engagement.

Steps to Implement White Label SaaS

Implement White Label SaaS

1. Research The Market

Identify the services your clients require. Search for white-labeled SaaS reseller platforms that will cater to these needs. This means that when selecting your CRM, SEO tool application, or email marketing automation platform, you have to ensure it is an appropriate tool for your business model.

2. Test the Platform

Don’t move to a particular platform without first giving the platform a trial run. Some of the providers may be free of charge or for a limited number of calls. Options and key features of test customization should be thoroughly tested to guarantee that this option is the most suitable one.

3. Rebrand and Customize

Once you have selected a platform, simply rebrand the white-label software with the name of comprehensive platform, the agency, its logo, and other procedural aspects such as colour schemes, etc. This would make it easier to gain the trust of clients as though the product belongs to them.

4. Set pricing and Launch

White-label platforms like Centripe allow you to set custom pricing models. Set your own pricing structure and model and then take the service to your clients.

5. Market Your New Services

Promote your white-label SaaS product through social media handles, newsletters, and clients. There is no limit to the services you can offer your client base and you can easily expand your business as you expand your client list.

Common Challenges & How to Overcome That

Challenges and How to Overcome

1. Tracking Performance

It is difficult to track the organization’s overall goals and hard to measure simple parameters like customer satisfaction or return on investment. Make sure your white-label solution or private-label SaaS provider has features that can help track customer behavior and success, as seen in the SaaS White Label reseller.

2. Pricing

Choosing the correct price is very important, though it may not always be easy. It is thus helpful to learn as much as possible about your competition so that you can determine your prices about the market rates.

3. Client Buy-In

Many clients may start feeling that new services are not necessary. Get over this by providing a trial version of your software developed the white-label SaaS or a live demonstration of your product.

Wrapping up

White-label SaaS software is a great tool for marketing agencies looking to expand their offerings, generate more sales, and grow their client base. Whether you’re a small or big agency, it doesn’t matter. White-label saas solutions can be a time and cost-saver and can help you scale up easily with Centripe.

It’s not just that you provide your clients with branded, proven software marketing tools, it is a new way to build the business.