The email marketing platform Klaviyo currently ranks among the top choices for businesses and organizations. Klaviyo stands out because of its advanced automation capabilities which fit perfectly for eCommerce operations. The platform serves most consumers yet it provides an imperfect solution.
With recent price hikes, Klaviyo has become an expensive tool for marketing efforts, making it difficult for startups and even well-established businesses to justify the cost. Many marketing agencies and businesses are now exploring Klaviyo alternatives for better pricing, flexibility, and features that suit their needs.
This list provides the necessary information to identify the best Klaviyo alternatives that suits your business based on affordable pricing and user-friendly functions with automated functionality.
Why Should You Look For Klaviyo Alternatives Email Marketing Software
Email marketing functions as the fundamental and digital marketing component for various online businesses. The recent Klaviyo pricing update introduced in 2025 has raised rates to new levels through increased charges by 25% for various customers.
- High Pricing: Klaviyo currently offers a price structure that forces many startups and emerging brands to find Klaviyo alternatives
- Limited SMS Features: The SMS credits don’t roll over, which can lead to wasted resources. Additionally, Klaviyo’s limited SMS features can hinder the effectiveness of SMS campaigns.
- Expensive Enterprise Plans: Klaviyo’s enterprise plan, is extremely expensive, making it impractical for most businesses.
- Automation Delays: Users report delays with workflow initiation during automated operations in Klaviyo’s system. These delays can affect SMS marketing automation efforts.
Top 15 Competitors and Alternatives to Klaviyo (2025)
Here’s a breakdown of 15 excellent Klaviyo alternatives to consider in 2025:
1. Centripe
Centripe is an emerging Klaviyo alternativesthat offers advanced email marketing automation, seamless integrations, and a cost-effective pricing structure, making it an excellent choice for agencies and e-commerce businesses.
Key Features:
- AI automation systems use real-time customer behavioral data for adaptation purposes.
- Seamless integrations with Shopify, WooCommerce, and Magento.
- The technology enables precise predictions for enhancing email performance together with increasing customer interactions.
- Drag-and-drop email builder with customizable templates.
Centripe vs. Klaviyo
AI-driven automation from Centripe operates better than Klaviyo because it includes real-time analytics yet the platform demands manual setup of complex automation workflows. Organizations seeking data-oriented marketing solutions should opt for Centripe instead of Klaviyo because of its advanced capabilities.
Pricing:
- Essential: $99 per month
- Unlimited: $299 per month
2. CrmOne
CRMOne provides customers with an automated marketing platform and sales infrastructure which includes features for email marketing, CRM management and pipe-line tracking functions. Businesses that need a single solution for managing customer relationships can find CRMOne to be an adequate substitute for Klaviyo competitors.
Key Features
- Email marketing automation with visual workflow builder
- Contact management & segmentation
- Sales pipeline tracking & deal management
- The system includes a built-in CRM system which offers both lead-scoring capabilities
CrmOne vs. klaviyo
Unlike Klaviyo, which is mainly built for eCommerce, CrmOne is a complete CRM and marketing platform. Businesses that need lead management, sales tracking, and automated email workflows will find CrmOne a more versatile and cost-effective alternative.
Pros:
- Startup: $119/per month
- Ultimate: $199/per month
- Free plan available
3. MailChimp
The email marketing domain recognizes Mailchimp as a leading provider that delivers friendly interfaces and extensive functionality. Mailchimp functions well as a Klaviyo competitors, especially for small businesses looking for an affordable and easy-to-use solution.
Key Features
- AI tools provide product recommendations that personalize the content in every email.
- One-click integrations with Shopify, WooCommerce, and other platforms.
- Businesses using advanced segmenting tools together with A/B testing strategies achieve better engagement results.
Mailchimp vs. Klaviyo
As an agency requiring convenient setup Klaviyo offers quick integration opportunities and Mailchimp delivers user-friendly functionality that makes it their preferred platform.
Pricing:
- Free: 500 contacts (includes Mailchimp logo)
- Essentials: Starts at $9.26/month
- Standard: Starts at $13.83/month
- Premium: Starts at $276.66/month
4. OmniSend
Omnisend provides e-commerce businesses with an excellent Klaviyo alternative that automates the integration of email and SMS marketing communication channels. Global SMS delivery stands as a distinguishing feature of Omnisend because Klaviyo restricts access to SMS platforms.
Key Features:
- Email, SMS, and push notifications in a single workflow.
- The automation of Shopify review requests through the platform helps businesses encourage more customer engagement.
- sync for better retargeting.
- SMS marketing automation to enhance customer engagement and boost conversions.
Klaviyo vs. Omni Send
Businesses that need comprehensive omnichannel operation should consider Omnisend since it offers unified email campaigns with better global SMS functionality.
Pricing:
- Pro: $41.30/month
- Standard: $11.20/month
5. Active Campaign
ActiveCampaign delivers an all-inclusive marketing automation solution that extends its services past standard email operations. This strong solution operates as a superior alternative to Klaviyo for users who must incorporate more advanced features of email automation along with CRM capabilities.
Key Features:
- Drag-and-drop automation builder for custom workflows.
- The system modifies content in real-time based on how users interact with it.
- This platform includes advanced split testing features users can use to enhance their marketing campaigns.
Activecampaign vs klaviyo
ActiveCampaign exceeds Klaviyo in terms of automated CRM solutions and advanced segmentation and features thus providing a superior choice for agency customers requiring detailed, customer acquisition and tracking capabilities.
Pricing:
- Enterprise: $145/month
- Plus : $79/month
- Pro: $49/month
- Starter: $15/month
6. HubSpot
The platform HubSpot serves as a top marketing and CRM solution which provides businesses with full capabilities to expand their operations. The platform stands strong as a potential Klaviyo choice because it applies exceptional CRM and marketing automation to business needs.
Podium functions well as a Thryv replacement system for companies that have text messaging needs.
Key Features
- All-in-one CRM and email marketing platform.
- Behavior-based automation for better customer support team engagement.
- Customizable email templates with detailed analytics.
Hubspot vs. Klaviyo
The CRM component of Klaviyo contains fewer features than what HubSpot provides in its full CRM application suite. HubSpot provides its users with automated capabilities and sophisticated customer tracking features.
Businesses seeking full control of their marketing initiatives alongside relationship management excellence should consider HubSpot as their Klaviyo substitution.
Pricing:
- Free: Basic CRM and marketing tools
- Starter: Starts at $45/month
- Professional: Starts at $800/month
- Enterprise: Starts at $3,600/month
Don’t Overpay for Email Marketing Switch to a Smarter Choice
7. Drip
Drip represents a promising new option at the same market level as Klaviyo and excels as an alternative that appeals to commercial online stores. The system enables users to work easily due to its visual design structure. Drip is particularly beneficial for ecommerce stores looking for advanced automation tools.
Key Features
- Klaviyo has created standard automation workflows that target online retail businesses.
- Deep Shopify and WooCommerce integrations.
- Revenue tracking and performance analytics.
Drip vs. Klaviyo
Drip delivers parallel automation tools to Klaviyo for e-commerce purposes at reduced pricing levels. Unlimited email capabilities in the platform can be highly beneficial when your business grows.
Businesses interested in affordable Klaviyo-like automation should consider Drip as their alternative platform.
Pricing:
Starts at $39/month for up to 2,500 subscribers
8. Constant Contact
The user-friendly Constant Contact email marketing platform serves as a cost-effective solution for companies seeking an alternative to Klaviyo but needing simple operation.
Key Features
- Event registration and RSVP tracking.
- Social media integrations.
- Automated event reminders and follow-ups.
Constant Contact vs. Klaviyo
The event management capabilities of Constant Contact stand out as the program delivers exceptional features to businesses conducting numerous events and webinars and product launches. Using the platform users gain access to post content on social networks and design surveys.
Constant Contact stands out as an email marketing and event management platform which makes it an ideal solution for businesses seeking these features in a single platform.
Pricing:
- Premium: $80/month
- Standard: $35/month
- Lite: $12/month
9. Campaign Monitor
Campaign Monitor provides businesses of all sizes with a powerful user-friendly email marketing solution that competes well against Klaviyo.
Key Features
- Drag-and-drop email builder.
- Smart segmentation technology enables businesses to deliver personalized marketing campaigns through their tools.
- Users conduct A/B tests using the platform to enhance their email achievements.
Campaign Monitor vs. Klaviyo
Campaign Monitor delivers a suitable mixture of affordable pricing together with strong platform functionalities.
Businesses that require a dependable email marketing platform along with sophisticated segmentation and testing features should find this solution to be an appropriate choice.
Pricing:
- Basic: $12/month
- Unlimited: $2.90/month
- Premier: $159/month
Cons:
10. Zoho Campaigns
Zoho Campaigns represents a complete email marketing solution within Zoho’s business application collection. Businesses that rely on email support from Zoho products should consider Zoho Campaigns because of its strong integration capability.
Key Features:
- Advanced automation workflows with a visual editor.
- Powerful segmentation and personalization options.
- Integration with other Zoho apps like CRM and Social.
- Detailed reporting and analytics.
Zoho Campaign vs. Kalviyo
The platform stance from Zoho Campaigns suits businesses because it provides complete features alongside lower costs and seamless Zoho system collaboration.
This system represents an excellent option that provides businesses with all-in-one marketing, customer retention, and business management capabilities.
Pricing:
Starts at $2/month for up to 500 subscribers
11. Brevo
Brevo is a multifunctional email marketing software platform that combines features such as email marketing with SMS marketing chat solutions and CRM functionalities. The platform serves as an excellent choice for companies seeking a combined email marketing service and solution equivalent to Klaviyo.
Key Features:
- Unified inbox: Manage all your customer interactions in one place.
- The system can generate automated sequences for lead and customer engagement.
- Brevo includes this feature which enables users to monitor customer relationships while maintaining sales progress tracking.
- The software enables businesses to transmit SMS messages to international customer bases.
Brevo vs. Klaviyo:
Brevo delivers more features than Klaviyo because it offers embedded CRM systems and SMS messaging across global markets to deliver relevant content to its users. The solution provides an ideal solution for businesses that require full marketing capabilities together with one unified inbox for customer communication management.
Pricing:
- Free: Unlimited contacts, 300 emails/day
- Starter: Starts at $4.8/month
- Business: Starts at $1.05
- Enterprise: Custom pricing
12. AWeber
The email marketing industry has known AWeber for being a trusted provider of simple user experiences since its inception. Klaviyo users committed to list development and email broadcasting should consider the solid substitute available in AWeber.
Key Features:
- Extensive email template library.
- Simple drag-and-drop email builder.
- Powerful list management tools.
- Excellent customer support.
AWeber vs. Klaviyo
AWeber delivers basic yet in-built email marketing tools alongside competitive price points for its service. The platform suits businesses that need basic and budget-friendly functionality.
Pricing:
- Free: Up to 500 subscribers
- Lite: Starts at $12.50/month
- Plus: $20/month
- Unlimited: $899/ month
13. GetResponse
GetResponse serves businesses through its marketing platform by providing a combination of email marketing together with automation and landing pages as well as webinars. The platform serves as an excellent substitution for Klaviyo but caters especially well to organizations requiring multiple email marketing tools and capabilities under one system.
Key Features:
- Using GetResponse’s builder tool users can develop interesting email campaigns which can be automatically sent to subscribers.
- Marketing automation enables you to automate recurring marketing operations and achieve better productivity alongside time-saving benefits loyal customers.
- Companies should make their landing pages high-converting to collect leads.
GetResponse vs. Klaviyo
Among its marketing capabilities, GetResponse includes landing pages and webinars that Klaviyo does not provide. The platform serves as an excellent marketing solution for companies requiring a broad scope of marketing features.
Key Features:
- Free: Up to 500 contacts
- Email Marketing: Starts at $15/month
- Marketing Automation: Starts at $49/month
- E-commerce Marketing: Starts at $99/month
14. Moosend
Moosend serves as an attractive Klaviyo replacement because it provides an in-built email marketing solution combined with competitive pricing that suits businesses with use and budget priorities.
Key Features:
- Businesses can build visually stunning emails by using a drop-and-drag editing function that eliminates the need for programming skills.
- A landing page builder lets users generate high-performing pages to obtain leads.
- Email campaign performance measurement is possible through analytic tools and reporting systems.
Moosend vs. Klaviyo
Moosend offers a similar feature set to Klaviyo at a more affordable price point. Companies seeking straightforward email marketing capabilities at an economical rate will find Moosend as their appropriate solution.
Pricing:
- Pro: $7 Up to 500 contacts
- Moosend +: Custom plan available
- Enterprise: Custom plan available
15. SendLane
Sendlane stands as a newly emerging platform that attracts users because of its superior automation features and complete email marketing tools. The platform presents itself as an inexpensive choice against Klaviyo while maintaining equivalent capabilities.
Key Features:
- Behavior-based automation workflows.
- Advanced email personalization and dynamic content.
- Real-time email validation.
SendLane vs. Kalviyo
Sendlane delivers both sophisticated features alongside prices that challenge Klaviyo making it an attractive replacement for business needs. Sendlane provides complex automated features and customized processes to companies at a better price point compared to Klaviyo.
Pricing:
Starts at $523/month if billed annually
Conclusion
The selection process for your business requires a proper email marketing platform. Klaviyo represents a popular selection but alternatives exist in the market. Your search into alternative platforms to Klaviyo enables you to discover a solution that matches both your requirements and financial resources. A Klaviyo alternative exists that matches your requirements based on your selection between cost-efficiency and usability automation strength and SMS marketing and event management.
When making your decision about email marketing efforts you should analyze your business objectives together with financial resources and the essential features necessary for you. Assessing all your choices will lead you to identify the email marketing system that best suits your business expansion goals.
FAQs
1. Why should we consider Klaviyo alternatives?
Klaviyo has become expensive, and many businesses seek more affordable options with similar or better features.
2. Which is the best Klaviyo alternative for small businesses?
Mailchimp along with Omnisend serve as excellent options because they provide economical pricing and similar user interfaces.
3. Can we migrate our email list from Klaviyo to another platform?
Yes, most alternatives to Klaviyo offer seamless migration tools to transfer contacts and campaigns.
4. Which alternative is best for eCommerce businesses?
Drip and Omnisend are top choices due to their automation and deep eCommerce integrations.
5. Are there free Klaviyo alternatives?
Yes, platforms like HubSpot and Mailchimp offer free plans with limited features.
