GoHighLevel vs. ClickFunnels | Honest Comparison Guide (2025)

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gohighlevel vs clickfunnels

If you’re trying to decide between GoHighLevel vs ClickFunnels, you’re not alone. Both platforms are widely used by business owners, marketers, and agencies looking to build funnels, automate their marketing efforts, and increase conversions. However, they serve different purposes, and choosing the right one depends on your needs.

ClickFunnels provides an easy-to-use sales funnel builder service yet GoHighLevel serves agencies that work with multiple clients through its complete client management platform along with automation features.

A complete breakdown contains key features and price point differences alongside user evaluations and advantages and disadvantages analysis of both systems. By the end, you’ll have a clear idea of which tool fits your business best.

Overview of GoHighLevel vs. ClickFunnels Offerings

The main purpose of ClickFunnels is to provide you with specific capabilities to design sales funnels. The platform works as a high-quality conversion hammer for meeting business targets.

GoHighLevel functions as a complete toolkit that provides numerous features beyond funnel-building capability. The platform provides sales funnel capabilities yet extends to give users a CRM system along with email and SMS marketing functions and many additional features.

  • ClickFunnels: It provides users with all the necessary tools to construct sales tunnels together with landing pages and single-sale processes.
  • GoHighLevel: The platform serves agencies and businesses as their main solution to access all their marketing requirements through one complete platform.
  • Funnels: ClickFunnels vs GoHighLevel shows that ClickFunnels directs its attention exclusively toward funnel-building, whereas GoHighLevel maintains its position as a complete marketing operations solution.
  • Feature: The funnel-building capabilities of ClickFunnels are exceptional while GoHighLevel provides a larger range of marketing features.
  • Price: The initial pricing for both tools is equivalent however GoHighLevel delivers higher value to agencies because it includes white-label capabilities and sub-account management solutions.

If you’re looking for alternatives to ClickFunnels that offer more than just funnel-building capabilities, GoHighLevel might be a better fit.

What is ClickFunnels2.0?

ClickFunnels

ClickFunnels has been around for a while, and its latest version, ClickFunnels 2.0, is a big upgrade. It’s designed to be faster, more flexible, and more powerful. It’s still all about creating sales funnels, but now it includes more features for managing your entire online business.

Imagine you’re building a house. ClickFunnels 2.0 gives you better blueprints and stronger materials. It helps you design and build your sales funnels more efficiently. They’ve added features to make it easier to manage your products, handle customer support, and even run a blog. They’re trying to make it an all-in-one solution, but the core focus remains on building effective sales funnels.

What is Go High Level?

What is Go High Level

GoHighLevel functions as a completely different operational system for digital marketing agencies. Every business needs its own personal marketing control center and this is exactly what GoHighLevel provides. The CRM aspect handles your leads alongside email and SMS marketing systems and funnel capabilities allow you to transform customers.

The single platform brings marketing expertise to users at the level of professional experts. GoHighLevel provides you with a single platform for automated and marketing campaigns along with lead management and appointment scheduling functions. For businesses looking for a GoHighLevel alternative with a different approach to CRM and marketing automation, there are other platforms available that might better suit specific needs.

ClickFunnels vs. GoHighLevel 2.0: Three Big Differences

Choosing the right platform can boost sales and enhance your reputation. Both tools are powerful, but they serve different purposes. ClickFunnels is built to create high-converting sales funnels that drive conversions. On the other hand, GoHighLevel offers a wider range of functions, including lead generation, customer management, and communication. Here are three major differences to help you decide.

Focus:

  • ClickFunnels is laser-focused on sales funnels. It’s about getting people to buy your product or service.
  • GoHighLevel is broader, covering everything from lead generation to customer management.

Features:

  • ClickFunnels is strong in funnel building and page design.
  • GoHighLevel offers a wider range of tools, including CRM, email, SMS, and appointment scheduling.

Price:

  • Both start at $97/month, but GoHighLevel’s higher-tier plans offer more value for agencies.

The Right Tool = More Sales & Better Reputation.

ClickFunnels 2.0 vs. GoHighLevel – Features Comparison

Feature ClickFunnels 2.0 GoHighLevel
Funnel Builder Easy-to-use, drag-and-drop More complex but powerful
Pre-Built Templates Large library Fewer, but highly customizable
CRM Basic lead management Full-featured CRM
Email/SMS Marketing Basic email marketing Advanced multi-channel marketing
Appointment Scheduling No Yes
White-Label Capabilities No Yes, ideal for agencies
Third-Party Integrations Excellent (Stripe, PayPal, etc.) Limited but improving
Pricing Starts at $97/month Starts at $97/month

Funnel Builder:

  • ClickFunnel: It provides customers with a simple drag-and-drop system they can use for creating their funnel builder.
  • GoHigh Level: While functional the funnel builder in GoHighLevel has an element of complexity to its operations. The system provides enhanced customization through which users can encounter more difficulty with mastery when learning to use it.

Pre-Built Templates:

  • ClickFunnel: Users can start building their website builder with ClickFunnels system speedily because the platform comes with abundant pre-made template options.
  • GoHigh Level: Itcontains fewer standard templates that users can easily modify according to their needs.

CRM:

  • ClickFunnel: The lead management features of ClickFunnels fall into the basic category.
  • GoHigh Level: It provides its users with a complete CRM system that helps them efficiently track and manage their leads as well as customers.

Email/SMS Marketing:

  • ClickFunnel: It is user friendly interface that lets users perform simple email marketing functions.
  • GoHigh Level: Through its multi-channel marketing functions, GoHighLevel enables users’ mobile devices to send both emails and SMS messages.

Appointment Scheduling:

  • ClickFunnel: The features of appointment scheduling are absent from ClickFunnels.
  • GoHigh Level: It includes built-in appointment scheduling.

White-Label Capabilities:

  • ClickFunnel: It does not offer white labeling.
  • GoHigh Level: Through its white-label feature, GoHighLevel works well for marketing agencies by providing them the option to personalize the platform.

Third-Party Integrations:

  • ClickFunnel: The integration capabilities of ClickFunnels are exceptional because the platform works seamlessly with Stripe and PayPal payment processors.
  • GoHigh Level: The third-party integrations available in GoHighLevel continue to grow although it has not reached the same level of options that Clickfunnels provides. 

Pricing:

Its purpose is simple because it combines various tools into one centralized system that simplifies your operations. The choice of this solution stands strong as an excellent alternative to Vendasta.

GoHighLevel vs ClickFunnels 2.0 – Pricing Comparison

Plan Monthly Price Monthy Price (Paid Annually) Features
GoHighLevel Starter $97 $80 3 sub-accounts
GoHighLevel Unlimited $297 $247 Unlimited sub-accounts
GoHighLevel Pro Free Forever $12/user/month Custom Pricing
Podio $497 $414 Unlimited sub-accounts SaaS selling
ClickFunnels Startup $97 $81 3 workspaces and team members
ClickFunnels Pro $297 $248 10 workspaces and team members

For GoHighLevel vs. both ClickFunnels and, GoHighLevel is the better choice for agencies because its Pro Plan includes white-labeling and multiple sub-accounts, which ClickFunnels does not offer.

GoHighLevel vs ClickFunnels 2.0- Pros and Cons

GoHighLevel Pros & Cons

Pros Cons
✅ All-in-one CRM and automation tool ❌ More complex than ClickFunnels, requires a learning curve
✅Perfect for agencies with multiple clients ❌ Limited Third-Party Integrations
✅ White-labeling for branding ❌ Funnel builder is not smooth

ClickFunnels Pros & Cons

Pros Cons
✅ Easiest funnel builder for beginners ❌ Lacks built-in CRM and appointment scheduling
✅ Excellent pre-built templates ❌ No white labelling
✅ Great third-party integrations ❌ High Cost for Advanced Features

GoHighLevel vs ClickFunnels 2.0- Reviews Comparision

ClickFunnels: The user reviews demonstrate that ClickFunnels excels in building funnels and achieving simplicity when creating sales pages. Users appreciate that ClickFunnels enables them to make landing pages and sales funnels at a rapid pace.

GoHigh Level: Reviews show that GoHighLevel stands out because it delivers an entire set of functionalities and financial value to agencies. The user’s particular requirements determine which review platform GoHighLevel or ClickFunnels will receive positive feedback.

Don't just build funnels—manage your reputation, engage customers, and drive real growth.

Why Centripe Can Be a Better Option?

Now, while we’re talking about marketing tools, it’s worth mentioning other options. For local businesses, Centripe offers a solution that integrates reputation management, reviews, and customer engagement. This can be a valuable addition to your marketing toolkit, especially if you’re focused on building a strong local presence.

Feature Breakdown

Feature ClickFunnels GoHighLevel Centripe
Funnel Builder ✅ Strong funnel-building capabilities ✅ Built-in but more complex ✅ Strong funnel-building capabilities
CRM & Lead Management 🚫 Basic lead management ✅ Full CRM capabilities ✅ Reputation-focused lead tracking
Email & SMS Marketing ✅ Basic email marketing ✅ Multi-channel automation ✅ AI-powered customer interaction
Appointment Scheduling 🚫 Not included ✅ Available ✅ Available
White-Label Capabilities 🚫 No ✅ Yes (for agencies) ✅ Yes
Reputation Management 🚫 No 🚫 No ✅ Yes (Review handling, local ranking)
Third-Party Integrations ✅ Excellent ✅ Improving but limited ✅ Integrates with local business platforms
Local Business Optimization 🚫 No 🚫 No ✅ Yes (Google My Business, etc.)
Pricing Value 💰 Costly with limitations 💰 Higher cost, but more features 💰 Cost-effective for marketing agencies

Key Advantages

  • Reputation Management & Review Handling: Unlike GoHighLevel and ClickFunnels, which focus on lead generation and sales, Centripe helps businesses manage online reviews, respond to customer feedback, and improve their reputation. The tool acts as a vital feature that helps small local companies boost their presence on both Google and social networks.
  • Better Customer Interaction Tools: Centripe makes use of AI to create automated support systems that interact with customers and maintain customer relationship management and tracking to enhance customer loyalty. ClickFunnels together with GoHighLevel do not have AI capabilities for automated customer reviews and interactions.
  • Integration with the local platform: Centripe exists to assist businesses that conduct operations through Google My Business and local directories such as Yelp together with Facebook Reviews and similar platforms. This platform integrates effectively with various platforms to boost business local visibility alongside building trust with customers.
  • Cost-effective for local business: The combination of GoHighLevel and ClickFunnels costs businesses higher amounts starting from $97 per month up to $297 per month plus extra costs but Centripe offers lower investment as an affordable solution for businesses with basic CRM needs and standard funnel builder features.

Conclusion

The decision between GoHighLevel and ClickFunnels depends on the requirements of your situation. Selecting ClickFunnels stands as an excellent solution for users who focus on funnel-based functionality. GoHighLevel serves as the more suitable tool for users who need a complete marketing all in one platform only. The heated discussion between go high-level and click funnels centers around determining different business requirements.

Your business should use the platform that enables you to reach your organizational objectives. Make time to determine sales tools for your requirements then match your financial resources with technology that supports your mission. Businesses should investigate tools including Chatmeter, Soci, Centripe, Thrvy, and Reputation since these platforms specialize in particular segments of digital marketing.

FAQs

1. Which platform is better for beginners?

ClickFunnels is easier to use with a drag-and-drop funnel builder, while GoHighLevel needs more time to master.

2. Does GoHighLevel have better CRM features?

You can find a complete CRM system alongside lead tracking combined with marketing automation features and appointment booking directly in GoHighLevel but ClickFunnels lacks this feature.

3. Which is better for agencies?

Agencies should choose Centripe since it provides white-label features together with sub-account management and automation capability.

4. Can ClickFunnels replace an all-in-one marketing tool?

Users can build funnels with ClickFunnels but GoHighLevel delivers CRM technology plus email/SMS functions as well as automated solutions.

5. Is GoHighLevel or ClickFunnels more affordable?

 Both start at $97/month, but GoHighLevel provides more value for agencies at higher tiers with multiple sub-accounts.